Design
26 March 2025
The Psychology of Colour in Web Design
What Works for Your Industry?
When it comes to designing a website, there’s a lot more to it than meets the eye. Colour psychology plays a significant role, as colours can influence moods, decision-making, and even how trustworthy a brand feels.
They’re chosen with a specific purpose in mind, and colour psychology is present all around us in everyday life. For example, stop signs are red because it’s bold and urgent. Colour in web design isn’t chosen at random. Imagine if hospitals were painted bright red you’d think they were hosting an emergency 24/7. Or if a funeral home went for a cheery yellow, it’s probably not the vibe they’re after. Colours are carefully picked to make you feel a certain way, and the same applies to your website.
The Science Behind It
Research shows that people make a subconscious judgment about a product within 90 seconds of viewing it, and up to 90% of that assessment is based on colour alone. Colour psychology is the study of how hues affect perceptions and behaviours, and it plays a massive role in web design, whether you realise it or not.
What Does Each Colour Represent?
Red
Symbolises energy, urgency, and passion. It can increase heart rates and create a sense of excitement or urgency. That’s why it’s often used in clearance sales or ‘limited time’ offers.
Example: E-commerce sites promoting flash sales.
Orange
Represents enthusiasm, creativity, and warmth. It’s less intense than red but still energetic, making it great for calls to action without feeling overly aggressive.
Example: Food brands aiming to appear fun, fresh, and energetic.
Yellow
Associated with optimism, cheerfulness, and attention. It can draw attention quickly but should be used carefully to avoid feeling overwhelming.
Example: Child-focused brands or travel companies promoting adventure.
Blue
Conveys trust, stability, and calmness. It’s often used by businesses wanting to appear reliable and secure.
Example: Financial institutions or healthcare providers aiming to build trust.
Green
Symbolises growth, balance, and health. It has strong ties to nature, making it popular for environmentally conscious brands.
Example: Health and wellness brands promoting organic or eco-friendly products.
Purple
Represents luxury, creativity, and wisdom. Historically linked to royalty, it gives a sense of exclusivity.
Example: High-end beauty brands or luxury services.
Pink
Evokes warmth, compassion, and playfulness. While often associated with femininity, it’s increasingly used for a broader appeal in creative industries.
Example: Brands targeting a youthful, lively audience or wellness products.
Black
Signifies sophistication, power, and elegance. When used effectively, it creates a sense of luxury and exclusivity.
Example: Fashion brands or luxury automotive companies.
White
Associated with simplicity, cleanliness, and minimalism. It offers a sense of space and is often used for a modern, fresh appearance.
Example: Technology brands focusing on sleek, user-friendly designs.
Getting It Right
Picking the right colours for your website is about understanding both your industry and your audience. It’s not just a matter of ‘what looks nice’. It is a very strategic decision that can impact how your brand is perceived. If you’re thinking of a site refresh or a brand-new look, consider the psychology behind your palette. After all, there’s a fine line between bold and brash.